What are LACROIX’s key markets in France and abroad?
- For the electronics market, driven by the rise of the IoT and digital transformation, by 2030, 25 billion objects will be equipped with sensors.
- In the water market, more than a third of the drinking water produced is lost in networks, with huge disparities between countries.
- In the energy market, the development of renewable energies ensures a sustainable growth trend for optimizing the management of heating, electricity and public lighting networks.
These markets represent considerable development potential, both in France and internationally. Thanks to its contribution to the development of more sustainable living ecosystems with useful, robust and secure connected technologies, LACROIX is a key player in meeting these challenges.
How does LACROIX adapt its global network to meet its customers’ needs?
To meet growing demand in its domestic and international markets, LACROIX has developed an extensive industrial and logistics infrastructure.
LACROIX develops its activities Electronics and Environment locally in its 3 largest or highest-potential markets:
- France
- Germany (DACH)
- North America (USA & Mexico)
This presence is reflected in LACROIX’s physical presence through infrastructures and around 4,300 collaborators worldwide in 2024, as well as an active presence within local ecosystems.
Greater proximity to customers in our markets
In addition to our domestic markets, LACROIX deploys a combination of subsidiaries in adjacent markets to be as close as possible to our customers. This is notably the case in Spain, Italy, Belgium, Saudi Arabia and Singapore for our activity Environment.
LACROIX has the capacity to produce on 4 continents, thanks to industrial footprints that complement our domestic plants. The Kwidzyn New tab (Poland), Zriba New tab (Tunisia) and Juarez New tab (Mexico) plants, as well as the purchasing office based in Shenzhen New tab, provide an optimal compromise between competitiveness and continental supply chains.
The Channel Partner Program: a global distribution strategy
To go even further and develop our positive-impact activities, since 2020 our activity Environment has benefited from an international distribution strategy, enabling us to export our electronic equipment and industrial IoT solutions to more than 30 countries.
The Channel Partner Program is based on the selection, qualification and management of a network of some fifty LACROIX partners in Europe, the Middle East, Africa, South America and ASEAN.
The international development of our activity Environment represents a very strong potential, which we are tackling in a targeted way by prioritizing countries offering the most favorable ecosystems (…) We are continually strengthening our network of local expert partners. This is a real asset, not only for our commercial deployment, but also for our knowledge of markets and the development of our strategy.
Ronald Vrancken – Executive Managing Director, Activity Environment of LACROIX
LACROIX’s international expansion, with a particular focus on positive-impact markets, ensures production as close as possible to its customers, while reinforcing its commitment to optimizing water and energy networks. Thanks to its global network of plants and partners, LACROIX is able to respond effectively to specific market challenges, while consolidating its expertise in the optimization of water and energy infrastructures.
With its determination to be a leader in these strategic markets, LACROIX reaffirms its commitment to offering useful and sober equipment and solutions, to contribute to a more responsible future.
