LACROIX Brand Identity

Logo

In 2021, the LACROIX logo has changed in its graphic style and its rules of use:

• A more refined, direct and simple graphic style, designed to increase the brand’s visibility and impact.
• A logo whose elements are always inseparable and which cannot be modified or moved: the nautilus and the name LACROIX.

Clear space

To provide the required clear space around the logo, use the height and width of a standard capital letter ‘L’ – in the same height as the letters in the logo – as a guide.

Logo Misuse

It is important that the appearance of the logo remain consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

Technical constraints

On a medium where it is not possible to use the colour logo for technical reasons or manufacturing
costs (silkscreen printing, embroidery, etc.), it is recommended to use the logo in 100% black (on
light background) or 100% white (on dark background).

Colours

Each activity is composed of a single referenced colour. But the LACROIX logo must remain in blue.
Make sure to respect the colours codes below.

Considerations

Although it is possible to use our logo in many situations, some situations are not conducive to positive communication.
Let’s take a look at a few examples together.