In 2021, the LACROIX logo has changed in its graphic style and its rules of use:
To provide the required clear space around the logo, use the height and width of a standard capital letter ‘L’ – in the same height as the letters in the logo – as a guide.
It is important that the appearance of the logo remain consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.
On a medium where it is not possible to use the colour logo for technical reasons or manufacturing
costs (silkscreen printing, embroidery, etc.), it is recommended to use the logo in 100% black (on
light background) or 100% white (on dark background).
Each activity is composed of a single referenced colour. But the LACROIX logo must remain in blue.
Make sure to respect the colours codes below.
Although it is possible to use our logo in many situations, some situations are not conducive to positive communication.
Let’s take a look at a few examples together.