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Changing corporate culture
Testimony of Carlo Purassanta, Chairman and CEO of Microsoft France
05 November 2020
LACROIX
LACROIX Group has invested in Office 365 to accelerate its digitalization, considering the solution as not just a simple tool but as a truly global approach. As a company, we talk a lot about digital strategy. There is a risk of considering digitalization from an external point of view only, focussing in particular on its impact on the customer pathway. It is true that an externally dedicated digital transformation enables the deployment of innovative solutions, as well as directly benefitting areas of strategic importance for LACROIX Group, such as IoT and the Future Factory. However, it is above all essential to transform employee uses, as these are core links in the chain of major digitalization processes. It is these uses, combined with the new tools and processes, that will help to profoundly transform the company.
The thoughts of Carlo Purassanta, Chairman and CEO of Microsoft France
“Companies have faced many challenges in the unprecedented context of recent months, both in maintaining business and ensuring the well-being of their employees. In fact, Microsoft recently conducted a major survey of 9,000 European managers and employees, the main takeaway being that successful teamwork, in a disrupted environment such as our current situation, requires more than simply mastering technological tools.
Innovation flourishes when employees feel a sense of belonging and can operate in an environment of trust in which they feel comfortable proposing ideas and sharing opinions.
Tools therefore help change corporate culture by breaking down silos, streamlining communication, and providing a clearer vision of the organisation and internal projects, so that everyone can find their place and make a useful contribution. This is one of the keys to an innovative corporate culture!”
Carlo Purassanta, Chairman and CEO of Microsoft France
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